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Make Spectacular Business Videos that will get the Job done

When it comes to business videos, what should one expect? You probably think that the video would be a tool for your company or product. Well, you’re half right. But remind me why we’re talking about business videos in the first place?

Having a well-made video on your business can make all the difference. If your company is going toe-to-toe with all its competitors in a challenging online marketplace, you need to have the resources that everybody else has access to. 

Every business today needs a video. And the best way to produce one is with an inexpensive camera and some free software. Because you’re investing so little in your footage, it’s worth experimenting to see what works for you. If a clip takes too long to render, but you like the results when it’s finished, try rendering in smaller chunks and stitch them together later during editing. A professional video is only as good as the footage that goes into it. So when you’re ready to start your business video project, it’s important to be prepared. Here are a few things to consider before you start filming.

Decide your message

Start by looking at the goals of your business, and make sure you are clear about what you want to communicate to potential customers. The focus should be on how your product or service benefits customers. Avoid talking about yourself and why your company is so amazing unless it directly relates to the customer. You can tell people that you’re terrific all day long, but unless it’s related to how incredible their experience will be with working with you, they won’t care. 

Although they might not take action right away, it will come back to them, and they’ll remember who is trying to help them make their lives easier.

Write a script

If you think that you’re going to be able to wing your video, then you need to think again. You might be able to do this in a live business presentation, but it will not work well when capturing your words and images on film. Plan out what you want to say and practice saying it in front of the camera. Having a script will help keep your message cohesive and ensure that you are saying exactly what you mean. 

That way, later, if someone asks, “what was the name of that video again?” there will be no confusion about what the video is about or why somebody should watch it.

Research other videos online

With an increase in the trend of digital marketing and its scope, there are plenty of video tutorials online that you can watch to help you get started.  It’s also a good idea to study and mimic the structure (and even look) of other videos that have already made it in your niche.

What works for one site might not be as effective for another, so don’t limit yourself just because the concept or images are different from the one you’re trying to create. The important thing is to understand how different sites utilise their video content and how they present themselves visually. If 50% of their videos are pictures, then throw away any plans dependent on images in your business video.

Get some professional help

Today, most businesses are small and don’t have the budget for video production services. That’s why it’s essential to make sure that you’re doing everything you can to ensure that your business video is high quality and that all the equipment required for shooting works properly. Look into finding a local camera store or an experienced photographer who can consult with your company and possibly even shoot some footage for you. You can also use a professional video maker to enhance your video quality.

There are also services available that will provide you with a script, storyboard, or outline of what you want in your business video. The important thing is to plan ahead and do your research so that you’re prepared when the time comes to shoot the footage.

Once the plan is in place, the next step is to decide where you will be shooting your video. Your studio might not look exactly like what you’ve seen on TV or in movie theatres, but it’s still good to shoot it somewhere with good lighting and an adequate backdrop. The most important thing is to make sure that everything looks professional, including the camera equipment you are using. 

Edit your business video

Now that you have all the footage required, it’s time to edit it. This might be the most time-consuming part of the entire process, but there’s no way around it. It’s better to use a video editor that makes your videos flawless by choosing from different  transitions and templates available on the platform. Someone needs to take all the different footage and make them fit together like a movie on a timeline.


There are several different video editing programs that can help you. Don’t be afraid to experiment until your project is perfect. You could get help from an experienced professional or, if you feel ambitious, do all the work yourself.

Check your footage

Do a quick run-through of the footage that you capture. Look for any audio or visual quality issues or anything that looks off-putting. If you’re going to put your video online, you want to ensure that it’s perfect before it’s released to the public. 

What you see in person is not always what gets uploaded online, so you should double-check the final cut yourself and make sure everything looks right.

Have fun

Sure; you’re making a business video, but that doesn’t mean you can’t put your personality into it. Just because you’re not a professional actor or comedian doesn’t mean that your video can’t be entertaining. Think of it as a personal movie trailer, but with real-life people and conversations that you’re having with your customers and prospects. Tell them a bit about what they can expect from you and how your services will benefit them. 

If you have a fun personality, bring it out in your videos. You don’t want to look stiff or boring, and you will certainly want to tell the audience about yourself. If something funny comes out in conversation, then by all means – shoot the video and include it in your scenes. It will make people laugh, which is one of the most important things that you can do! 


The main thing to keep in mind when creating a business video is that it should not just be a marketing tool. It should go beyond what would be expected in a video, and really show the audience what they can expect when they work with your company. 

You can’t do that by just talking to people or giving them information about your business. You need to speak to them directly and connect on an emotional level. Your customers don’t want to be sold to – they want someone who understands their needs, and that’s exactly what you need to show them in your videos.



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